Context and Challenge Following the impact of COVID-19, and shifting consumer behaviors, Viafree, an ad-supported streaming service, saw a natural decline in usage. This, coupled with a strategic reprioritization within NENT (now Viaplay), meant that nearly all teams developing Viafree would be disbanded. The challenge at hand was helping team members transition from the Viafree teams into teams at Viaplay— the company’s other streaming product— in a way that was efficient and ensured alignment with individual skills, motivations, and team needs. Having seen the positive effects of a recent Self-Selection at Viaplay, the management team wondered if Self-Selection could facilitate the Viafree team members’ transition into Viaplay teams. The twist?…